Instant Attention Deficit Disorder. That’s what my instinct tells me. I got thinking that way after seeing a 6 minute YouTube demonstration of its multi-dimensional “insane greatness” the other day.
A guy spent the entire time jumping from one “app” to another at lightning speed. All very impressive, then I realized just how trivial most of what I was watching really was. Most of these “apps” (I can’t get over just how dorky that sounds) amount to little more than pointless playtime for children and adults (I guess) alike. Tap out a tune on a faux keyboard; play a bit of drum pads; a little Super Mario golf,…..,well, you get the idea.
Apple’s elevated this scarcity (non-)marketing thing to an art form. I know they’ve sold at least a million of them already. So, I’m an apparent minority here as to the utility of this thing. And the ads do trumpet the “hundreds of thousands” of (yup) “apps”. Oh, boy. Imagine what a job it would be just to scan the available applications (I’m drawing the line here).
Take a close look at this little tablet. Remind you of anything? It’s a high-tech Etch A Sketch! I’d venture it has about the same intended function: Pacifying hyperactive tech-addicts waiting impatiently for the subway to arrive.
As impressive as the technology is, I can’t escape the old saw about it being a solution in search of a problem. Somehow, I can’t see myself in a desperate fix needing to locate the nearest Starbucks, book an airline flight, tune my guitar and book a stock trade, all the while playing Doom.
Mostly, this thing will operate to affirm the tech/fashion cred of the hooked-up crowd, that is, until the next gizmo comes along. It’ll probably be good for my business, though – desirable accessory muggings should increase noticeably.