Facebook has opened my eyes to something about charity, giving and caring. It seems obvious now but many things do…. in retrospect. There’s a new model in place for these things, and it’s easy as can be – just a mouse-click away, in fact.
A bit of background: I’d been working with a number of musicians on the production of a music CD, proceeds from the sale of which would be donated to the local food bank. The Facebook buzz for the project was significant, registering a pile of “likes”, “can’t wait” responses and plenty of encouragement for the charitable purpose itself.
Once the CD was produced, I began to assist with the sale of it. For one event, where a number of Facebook people in my circle were confirmed attendees, I asked if they’d spend a bit of time at the event manning a sales table. Since I’d contacted the ones who seemed the most enthusiastic about the project, I thought it’d be a breeze to get their help.
I was wrong.
Despite all the hoopla about helping on Facebook , none of them could spare the time to do any such thing, including the daughter of the individual which the recording was a tribute to. Excuses ranged from the ridiculous (“It’s the day before my 30th birthday”) to the sublimely ridiculous (“I’m going there to support someone”).
Facebook is a place where you can join (or create) an endless variety of groups concerned with social causes. But, apart from existing, these groups do absolutely nothing to further the causes. They’re the proverbial “honk if you care” gesture. I guess for some that’s enough.
So, join a couple of Facebook groups, fire up YouTube and relax. You can take comfort in the knowledge you’re “doing your bit” for the world around you.